133 Mason St., Onalaska, WI • Call (608) 788-2188


Douglas V. Baumann

March 10, 2023 | 10 comments

Douglas Vincent Baumann, 68, of La Crosse, WI, passed away peacefully February 26, 2023 at his home. Doug was born in Springfield, MN on May 14, 1954 to Vincent and Germaine (Solyntjes) Baumann. Doug attended St. Raphael’s Catholic School thru 8 th grade and graduated in1972 from Springfield Public High School, Springfield, MN He married Kay Matter on April 20, 1975 at St. Raphael’s Catholic Church in Springfield, MN.  After graduating from High School Doug worked for Hornick Farm Supply until 1978, at which time he purchased Baumann Oil Company, a bulk petroleum distributorship and The Oil Well, a computerized gas station. In his hometown of Springfield, MN Doug was a member of the Springfield Fire Department, the Springfield Chamber of Commerce, a Rotarian and served on the Board of Directors at the Springfield Country Club as secretary and president. Doug joined Prudential in September 1983 as an agent in the Springfield, MN area. An ad was placed in the local newspaper introducing the new ‘rock star” and Prudential starting calling him Rocky. To everyone he worked with he was known as Rocky Baumann. Three years later Prudential Insurance Company promoted Doug to division
manager in La Crosse, WI. In 1991 Doug continued his financial services career with The Equitable Company in La Crosse where he won numerous awards as an Equitable advisor, including two awards that were presented to Doug in Paris, France. Doug continued his career with AXA/Equitable until 2001 when he started his own company, Momentum Financial Group. Doug finished his financial career with Momentum Financial Group in 2018, having helped hundreds of retirees in the Wisconsin and Minnesota areas retire with confidence.
In his early years, he enjoyed fishing, hunting, camping and golfing. Locally, Doug was an active member of The Golf Club at Cedar Creek. As an avid golfer, he was fortunate to have achieved two Hole-in-ones. Doug was active socially, loved to party, and was often the center of attention. Blessed with the gift of gab, he always had a story ready to tell and loved to make others laugh. Doug also enjoyed sports. Even with his deep roots stemming from his early years in Minnesota, Doug developed a deep fondness for Wisconsin’s sports teams. He followed the Green Bay Packers and the Milwaukee Brewers each season. Doug and Kay also “accidentally” found themselves developing a fondness for hockey. They served a 3 year stint as “Billets” for the local junior hockey team, the Coulee Region Chill. During this time, they opened their home as host parents and were able to help several young hockey players achieve their dream of playing college hockey.
During his later years, Doug’s mobility began to wane, forcing the use of scooters for his transportation. He didn’t let that slow him down however. Doug looked forward to his daily scooter trips with his dog Buffy to go and visit with neighborhood friends. Doug and Kay were also host parents to three foreign exchange students:
Terhi Hiltunen-Finland
Eva Gekle-Germany
Linda Magnusdottir-Iceland
Doug and Kay loved all their nieces and nephews, their foreign exchange students and hockey players and treated them as their children.
Doug is survived by his wife, Kay; brothers, Bill (Connie) Baumann and Rick (Pam) Baumann; sister, Betty (Jeff) Mueller; several nieces and nephews; Kay’s family of sisters, brothers, sisters-in-law, brothers-in-laws, nieces and nephews. He is preceded in death by his parents and brother, David Baumann. A celebration of his life will be Saturday, March 25th, 2023 at the Gathering Place, 133 Mason Street, Onalaska, WI from 2:00 pm-4:00 pm with a time for sharing memories at 3:00 p.m. Graveside service will be Saturday, May 13, 2023 at St. Raphael’s Catholic Cemetery, 395 Ave., Springfield, MN at 1:00 p.m. followed by a Gathering with family and friends at the American Legion, 5 N. O’Connell, Springfield, MN until 4:00 p.m. with a time for sharing memories at 3:00 p.m. Urnbearers, Brent Mueller, nephew; Katie Mouw, niece; Sami Matter, niece Doug’s family would like to extend a special thank you to the staff and tenants at Windsor Place.
In lieu of flowers, memorials are preferred to Shriners Hospitals for Children.

To view Doug’s tribute video click here



  1. Sandra and Chuck Tatge

    So sorry to read of Doug’s passing. Sending Love Hugs Prayers to Kay and his family. He will be missed as he was loved.

  2. Linda Sólveig Magnúsdóttir

    I’m so greatful & happy to get to know Doug when I was an exchange student in Springfield. Many years later I got to travel to the States with our daughter Hulda Björg to stay with Kay & Doug, it was like she had always known them & we often talk about that great trip. Loved his humor & laugh. Dearest Kay, we send you all our love, hugs & kisses ❤️
    Linda, Freyr & Hulda Björg

  3. Rudy Wuest

    Met Doug and Kay at his firm and Cedar Creek. What a great time we had with them and their friends. Doug always had a funny story to tell and had many laughs together. Kay sorry for your loss but we have many great memories. God Bless Rudy(PUDY) and Sally. John 3:16

  4. Pat and Lynn Story

    So sorry to hear of Doug’s passing. He always had good story to tell and many laughs! Sending hugs and prayers to all of his family.

  5. Dave Zimmerman

    Hi Kay sorry for your loss Doug was a great friend, may the Holy Spirit guide you through these hard times. Dave & Margit

  6. Mark Clennon

    So sorry to hear of Doug’s passing! Doug and Kay were where helpful in getting our financial business off the ground. We spent many hours traveling and attending seminars together. He was very kind to my family! Just a great guy to be around.

  7. Chris Devney

    Kay, so sorry for your loss. My prayers are with you. 🙏

  8. David Wagner

    Sorry for your loss Kay! You are in my thoughts and prayers!

  9. David Wagner

    Kay, Sorry for your loss, you are in my thoughts and prayers!

  10. Barb Pearson

    So sad to hear of Doug’s passing. Sure enjoyed his friendship over the years.


Submit a Comment

Important: Condolences are approved before being posted. Condolences are not private, but viewable to the public.

Your email address will not be published. Required fields are marked *

Let's Celebrate Life Together

Call or send a message using the buttons below...
Call (608) 788-2188Send a Message